For Libra Lashes, I developed a distinctive brand refresh by merging two design directions into a cohesive, modern, and celestial identity. Drawing on the Libra horoscope and cosmic themes, I blended soft, feminine tones with ethereal blues and purples, creating a balanced color palette that stands out in a saturated beauty market.

The updated logo integrates playful yet elegant typography with cosmic-inspired elements, reflecting the brand’s new direction. By combining warm pinks with cool blues, I created a versatile and timeless color scheme that complements both the packaging and the digital assets.

Additionally, I designed mockups for various products, including branded water bottles, towels, and stickers, that extend the brand's cosmic and ethereal appeal. Each product reflects the brand’s balance between elegance and boldness. The scheduling site design follows this same visual language, combining functionality with aesthetic allure.

This refreshed identity brings the best of both design approaches—feminine, flowy elements alongside dynamic gradients and ethereal visuals, ensuring that Libra Lashes stands out with a unique, harmonious, and contemporary brand presence.