Tobi Adewale

Tobi Adewale ✿

As a Design Graduate Assistant at NYU’s Graduate Admissions, I lead a wide range of design, content creation, and media strategy efforts that contribute to the university's graduate outreach. I specialize in creating visually engaging and strategically aligned materials that enhance NYU’s brand presence across digital platforms, events, and social channels. My role spans video production, podcast coordination, and social media design, where I collaborate with various schools within the university to ensure consistent messaging and design quality.

One of the major projects I’ve worked on is the promotional campaign for the Graduate Admissions Fair, where I was responsible for creating the entire visual identity. This included designing digital and print materials such as banners, event flyers, and social media graphics that aligned with NYU's brand while appealing to prospective students. The campaign significantly increased student attendance and engagement, and through ongoing analysis of the event's performance metrics, I was able to refine our approach to ensure maximum impact.

Additionally, I have produced video content and podcasts like "Beyond the Brochure," where I handled content planning, guest coordination, and production, ensuring a cohesive and engaging narrative that highlights NYU's offerings. My unique background in law and project management allows me to approach each project with both creativity and an analytical mindset, ensuring that all deliverables are strategic, impactful, and delivered on time.

New York University - Graduate Admissions

 Logo Redesign & Brand Refresh

Design in Action - NYU Grad Fair

  • Branding and Logo Design for Grad Fair Event

  • Logo and Variations

    Moodboard

  • Color Palette

    Color Palette

  • Digital Mockups

    Digital Mockups

Video Design & Production

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Video Design & Production *

This promotional video, created for NYU Graduate Admissions, is a key part of our strategy to engage prospective students. I contributed to the design, production, and editing of this video, ensuring that it showcases NYU’s vibrant campus and graduate opportunities in a visually compelling and informative way. The video is used at events like the Graduate Admissions Fair to create a captivating first impression, drawing attention to the university’s offerings and reinforcing its strong brand identity.

Social Media & Content Creation