For Muje Foods, I developed a comprehensive brand identity that blends traditional African culinary roots with a fresh, modern aesthetic. The goal was to highlight the brand’s authenticity while making it approachable to a global market. The project involved a full suite of deliverables, including packaging design, marketing collateral, and social media visuals. I carefully selected vibrant, bold colors that reflected the rich flavors and diversity of African cuisine, while maintaining a clean and modern look that appeals to contemporary audiences.

The packaging design for Muje’s product line incorporated culturally inspired elements, balancing traditional African patterns with minimalist typography to create a unique and memorable look. This design approach extended to various products, including branded merchandise such as water bottles, stickers, and recipe cards, which further enhanced brand recognition and customer engagement.